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Flowers beguile us. Flamboyantly they spread their splendor, mocking the mundane and ordinary. But it’s the scent that stays with us, reviving long lost moments of days past; fleeing memories that suddenly take shape. A translucent essence that surrounds us, penetrate every nook and cranny of our existence.

By offering the entire collection in collaboration with flower shops spread across selected cities in Europe – and making it possible to try out all the models and sizes behind the counter before ordering on kultur5.com – we have the opportunity to explore new ways to be discovered. And at the same time meet the sustainable strategy behind the idea; to stock fewer products and to a greater extent offer made to order accessories.

Stockholm is the first city to offer this new concept, but it will soon be available in London and Copenhagen with other cities to follow.